BOURSIN PREMIUM

GRAPHIC DESIGN | BRANDING

PROJECT DETAILS

TYPE: PERSONAL PROJECT

CLIENT: BOURSIN

DATE: MARCH, 2023

CATEGORY: GRAPHIC DESIGN | BRANDING

For the realization of this project, we imagined a new product launch by a famous cheese brand. This product should differentiate itself from the market by its design and by its use.

So we imagined the launch of new Boursin with truffles on the British market and for use during the festive period. Product design is black with these contemporary patterns and should be extremely visible on the shelves of the cheese aisles where the packaging is predominantly white. The flavor of products, truffles, is a flavor conducive to festive periods and by its premium aspect this product targets an adult and relatively well-off public.